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Strategic Marketing Management (BUSI 520)

Assignments
  • Exams (2)
  • Group Marketing Analysis
    Concepts covered included marketing plans, the four Ps, target markets, competitive strategies, value proposition, branding, and evaluation of marketing.
Textbook
Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

Influential Readings
  • The Dark Side of Customer Analytics
  • How Much Do Companies Need to Know about Their Customers?