MBA Portfolio‎ > ‎Course Sequence‎ > ‎

Business Research Methods (BUSI 600)

  • Group Discussion Board Forums (8)
    The forums led me to explore the following topics:
    • Competence in Market Research; Ethics in Market Research; etc.
    • Audience Analysis; Audience Engagement; Purposes of Business Presentations; etc. Research Reports; Graphic Presentations of Data; etc.
    • Research Design; Concepts vs. Constructs; Research Hypotheses; Secondary Data Sources; etc.
    • Exploratory Research; Qualitative Research; Focus Groups; etc.
    • Ethics of Human Subjects Experiments; Operational Definitions of Variables; Experimental Design; Survey Data Collection Methods; Survey Response Rates; etc.
    • Validity; Reliability; Types of Scales; etc.
    • Survey Questions; Survey Invitations; Sampling; Variance; Parameters; etc.
    • Coding Open-Ended Survey Data; Hypothesis Testing; Scatterplots; Multivariate Methods; etc.
Cooper, D. R., & Schindler, P. S. (2011). Business research methods (11th ed.). New York: McGraw-Hill/Irwin.

Influential Readings
  • Implementing and Interpreting Market-Orientation in Practice: Lessons from the UK
  • The Permanent Campaign: New Media, New Politics
  • Political Marketing: Principles and Applications
  • Voter Research and Market Positioning: Triangulation and its Implications for Policy Development
  • Qualitative versus Quantitative Research
  • Focus Group Follies? Qualitative Research and British Labour Party Strategy
  • Finding a Balance With Focus Groups
  • Focus Groups and Political Marketing: Science and Democracy as Axiomatic?
  • How Qualitative Research is Vital to Political Campaigns
  • Qualitative Methodologies
  • Validity and Reliability Issues in Elite Interviewing

For full publication details, see items with the busi600 tag in my CiteULike bibliography.