Strategy Toolkit:
Competitor Analysis

Slide Deck: Competitor Analysis

Use to orient team members to task of identifying competitors (whether specific organizations or categories thereof.

Questionnaire: Competitor Analysis Worksheet

Adapt to include competitive domains relevant to your organization, then use to prompt team members to identify competitors in each domain.

Questionnaire: Competition Intensity Rating

Adapt to include domains and competitors relevant to your organization, then use to poll team members regarding the intensity of competition in each domain.

Example: Competitor Analysis

Illustrates how team members’ ratings of competitive intensity can be summarized in insightful graphics and foster insightful discussion.